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Early in the 1960s, the Honda Motor Company sold their motorcycles in Europe for the first time. European sales of the company's motor vehicles began significantly later. Honda has not sold a lot of cars in Europe, especially over the past five years. Honda is finding it difficult to establish a big presence in the European market despite its enormous success in the North American market. Executives at Honda are concerned as to why their global strategy is failing.
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Often students find it difficult to do Honda SWOT analysis which is an integral part of Honda's case study solution. Moreover, multiple layers and aspects must be covered to find out the Honda case study solution.
That's why you must include the following segments in your Honda in Europe case study -
When writing the Honda in Europe case study, divide the report into four parts. These parts will analyse the current situation of Honda, which gives the reader insight into the current state of Honda's business.
Within the automobile industry, there exists a high intensity of rivalry. So, when writing the intro for the Honda case study solution, add points like automobile manufacturers are seeking innovative strategies, and the Honda Motor Company is a shining example for setting up flexible, innovative strategies.
The situational analysis is a part of Honda's competitors' analysis that attempts to explore the present standing of the organisation now. The situational analysis will contain a vast amount of information and an analysis of the situation that you will witness
To learn more about how to compose a strong analysis, connect to our team of over 5000 experts who work tirelessly to ensure that your Honda in Europe case study is worthy of an A+.
Our experts have given below a brief strategic idea of how you must present Honda PESTLE analysis -
When studying the background for Honda PESTLE analysis, know that Honda doesn't spend any resources on lobbying. Surprisingly, the brand has a significant influence on governments because of its vast reach.
Our experts offering Honda PESTLE analysis have, over the years, found that Honda's use of TV advertisements, to a large extent, makes it the key strategy.
Check how Honda's product strategy is mentioned -
Honda manufactures passenger cars, mini vehicles and light trucks. Also, as per previous Honda PESTLE analysis, Honda automobiles use gasoline, diesel gasoline-electric hybrid and alternate fuel such as ethanol, natural gas and fuel cell engines.
Honda manufactures a wide range of motorcycles, from Beat (FC50), which has a 48cc engine, to Gold Wing (GL1800), which is an engine of 1832cc.
Honda Life Creation business, which includes the power products business, began in 1953 with the production of a general-purpose engine for agricultural equipment (Type-H engine)
Honda's pricing strategy is based on target customers from low, middle to high-income level
Honda uses innovative marketing campaigns to change how customers perceive motorbikes.
Honda sells genuine company accessories through Honda Access, a retail chain. For examples, customers can also buy used cars directly from Honda through Honda Auto Terrace.
Honda engineers, consider environmental factors in every development and design phase.
While preparing the Honda PESTLE analysis, you must also highlight that Honda has a planned purchasing strategy which is environmentally concerned.
Your Honda case study solution should discuss Honda's pricing strategies as it uses market penetration pricing that has permitted them to attract a substantial quantity of purchasers.
To conclude your Honda PESTLE analysis, state that Honda is managing its supply chain highly effectively. Moreover, its innovative methodology and sustainable technology distinguish it from its competitors.
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For writing the Honda case study solution, you must need to have access to certain insight which will validate your analysis, one of which is to know about Honda’s biggest competitors.
Hence, our experts dealing with Honda in Europe case studies have mentioned a detailed report of the annual revenue and ------ of 12 automobile companies who are strong competitors of Honda.
Company |
Annual Revenue of 2020 (In Millions US $) |
Vehicle Sales as of 2021 in US |
Chevrolet
|
$122,485 |
1,437,604 |
Toyota
|
|
2,332,262 |
Nissan Motors
|
$90,886 |
4,029,166 |
Hyundai Motors |
$103,997.60 |
5,260,000 |
Fiat |
$86680 |
1,330,000
|
Mitsubishi Motors
|
$1469000 |
118,075 |
Maruti Suzuki
|
$ 10.122,64 |
1,563,298 |
Tata Motors
|
|
1,100,000 |
Volvo
|
$36891000.0000000 |
699,000 |
Volkswagen
|
$25952000.0000000 |
910,126 |
Skoda Auto |
22410 |
802,000 |
To learn more you can communicate with our professionals and get detailed insights on the above.
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Ans: If you want to know the strategy of Honda SWOT and PESTLE analysis, note that Honda evaluates its position in the competitive field and its framework for strategic planning.
In the PESTLE analysis, the company focuses on external factors in the political, economic, social, and technological scenarios. These factors impact its business along with legal & environmental factors.
Ans: The objective of the Honda case study solution is to offer you a detailed guideline of how a professional analysis should be done. In fact, the aim of serving you this solution is to get an idea as to what elements you must focus on when conducting SWOT and PESTLE analysis of Honda as well.
Ans: A firm like Honda has a great competitive advantage in terms of making higher profits than the average profit in the industry, which is expected to compete for the same customers.
Ans: Soichiro Honda, the founder of Honda Motor Company, had this ideology of continuing to learn and work, no matter what. Thus, from his days as an intern, he never skipped any work despite lesser or no payment. But, concentrating on improving his motor machine skills helped him build the Honda Company.