Family Branding- Definition And Overview
A family brand may be identified as a group of different products belonging to a single brand that is marketed under the parent brand. The different products or items with different images are designed under the parent brand. The family brand is also known as an umbrella brand.
The family branding strategy results in a significant saving in the promotion and costs of advertising. It also helps in launching new products easily and enhances market acceptance of new products. One pertinent family branding example is Apple and its products, where all the products are marketed under the Apple brand. The Apple brand and logo allows consumers to identify Apple products and instill faith in them.
Check Out The Top Course Code For Marketing Branding Assignment Help
How To Create A Family Brand?
3 Key Steps to Create a Strong Family Brand
Core Values: Building strong core values acts as a foundation supporting the entire structure on which your brand relies. There are a few non-negotiable fundamental foundations on which an organization builds its reputation in the market. As you admire and work according to your core values, the opportunities for you to sustain in the market also increases.
The Intention of the Statement: The intention of the statement helps to achieve a better understanding of the prime goal of your organization. It includes factors like the strategies to ensure the sustainability of your brand, your priorities, and area of focus. It strictly depends on you the intensity of impact your family brand has in the market or legacy you leave behind.
Creativity: It is crucial for you to have an unmatched level of creativity to stay ahead of your competitors. The ability of a grand vision helps you to paint a perfect picture of your firm in the mind of your consumers. It also determines the boundaries of your success that depends on the potential of your organisation.
Experience the Best
How Does Family Branding Work?
Family branding works on the concept of promoting numerous products and services under the name of a single parent brand. To promote any goods or services under family branding, it is crucial to realize the quality of the parent brand. If the popularity of the parent brand is higher in the market, it positively influences the sale of its products; and vice-versa. So, family branding is different from individual branding that depends on stand-alone fashion for the promotion of its products. It works on the principle of promotion of family products or services under a parent or umbrella brand.
Examples Of Family Branding
To understand the concept of family branding, you can go through some of the following parent brands:
Procter & Gamble also known as P&G is an American multinational corporation, providing an extensive range of consumer products. Apart from being a parent brand, P&G also manufactures individual product brands like Pampers; umbrella branding is implemented within the individual brands. Some of the individual brands under the umbrella of P&G are given as follows:
P&G is one of the most renowned brands known to manufacture different products of individual brands under its umbrella branding. This strategy allows P&G to avoid the risk of deterioration of the brand image due to the release of an unsuccessful product.
Apple Inc. is a globally leading brand that develops and sells an extensive range of products in the market of electronics. All the products manufactured by Apple are introduced in the market under its corporate brand name. Some of these products are given as follows:
- Apple Watch
List Of Free Samples For Marketing Branding Assignment Help
Sharpen Your Skills
The Role Of Family Brands In Brand Architecture
Brand architecture can be defined as the composition of brands inside an organizational commodity. It is the technique of differentiating the brands from one another within an organization. Thus, family branding plays a crucial role in deciding the brand architecture because of its quality of pictorial depiction. It can successfully render every form of relationship within and across the family of brands. Therefore, family brands act as a foundation for designing the brand architecture for a parent or an umbrella brand.
Advantages Of Family Branding What Are The Advantages Of Family Branding?
Cheap Market Entry: A family brand or an umbrella brand is one of the most renowned brands in the market. Thus, having an established reputation saves the cost of introducing new products in the market. This quality of family branding benefits the company at the time of launching their new products in the market. Efficiency: The efficiency of family branding contributes to the ability of a company to focus on promoting a single brand. It saves the futile efforts of running multiple campaigns for different products. Flexibility: The practice of family branding allows you to research and implement a wide variety of strategies for the promotion of your product.
Check More Benefits
Difference Between Umbrella Branding Strategy And Mixed Branding Strategy?
An umbrella branding strategy is defined as the type of branding where a company promotes its goods and services under its parent brand. Thus, umbrella branding is the parent brand which acts as an umbrella accommodating numerous products under its name. All products under the name of their parent brand exercise similar identification method and lack additional brand names or symbols. On the other hand, mixed branding refers to the strategy of manufacturing similar goods but selling to different sections. Therefore, under mixed branding, it is not necessary to accommodate all the products under the same brand.
Textbooks On Family Branding
Book 1 - BusinessPublished by Cengage Learning in 2011By William Pride, Robert Hughes, Jack Kapoor (Authors)
Book 2 - B2B Brand ManagementPublished by Springer Science & Business Medi in 2006By Philip Kotler, I. Michi, Waldemar Pfoertsch (Authors)
Subjects Where Students Need Help Of Branding Study Help
Get In Touch
How Be myassignmenthelp.expert Will Helpful In Family Branding Topics?
Does the thought of delivering endless assignments chase away the peace from your life? It is common among the students in higher standards to feel the stress of countless assignments. Moreover, the race to survive in the highly competitive world has undoubtedly contributed to the pressure in a students life. To save you from the negative consequences of the endless stress, there are a variety of online tutoring service providers. Among numerous online service providers, the most popular among students is myassignmenthelp.expert benefitting students with their unmatched services. The most significant credit for our success goes to our subject matter instructors and proficient tutors. They are well versed with the subject of economics and marketing, especially, the topic of Family Branding. Our tutors work day and night with a dedication to assist you to write an unmatched assignment contributing to the boost in your grades. Also, our instructors are highly qualified and well educated promising you the best guidance adding to the boost in your grades. We understand the sense of urgency that students face when it comes to meet the deadline of their universities. This is the reason; our experts carry out live training sessions even for urgent bookings and make sure to give you the complete guidance before your deadline approaches.
Flawless Services For Students In The US, The UK, And Australia
After numerous surveys, it is observed that myassignmenthelp.expert is one of the most popular online service providers. Especially, among the students in the US, the UK, and Australia due to our wide range of services benefitting you everywhere. Also, students in these regions are enrolled in some of the most rigorous academic curricula exposing them to numerous challenges. It becomes imperative for the students to rely on external services as their helping hand in the hour of need. Moreover, our tutors are available 24*7 helping the students to maintain their health and being in their best shape. Do you expect quality service in return for the capital and time you invest? Of course, you do. Therefore, to deliver up to that mark, our 24*7 available customer support team works day and night dedicated to assisting you in the best possible way. You don't need to hesitate to avail of our services. You can freely connect to our customer support team at any given time to make any request regarding your assignment. Furthermore, you can check the quality of our services before opting any online service provider. You can freely check some of the sample recordings that we have on our website of our sessions. Alternatively, you can also take a demo session to understand the quality and competence of our tutors available on our website. Moreover, we have a strong reputation of benefitting our clients with a variety of services and that too free of cost. Some of the free services we provide include assistance with revisions, guide thorough Turnitin (plagiarism checking tool) report, managing alterations (as per your request), etc. Grab this excellent opportunity to score the maximum grade in a pocket-friendly budget. So, step up and upload your session details on myassignmenthelp.expert and enjoy your training time as our experts guide you through.
Contact us for help
Related Services Covered By Myassignmenthelp.Io
Get Instant Help
Most Popular Questions Searched By Students:
Q: What is a family Branding strategy?
Answer: Family branding is a specific marketing strategy that promotes a family of services or products under an umbrella brand. Businesses can have some advantages with this strategy, like a cost-effective promotion for various lines, capitalising on grouping products and developing brand awareness. This strategy is different from individual branding that promotes each product in a stand-alone fashion.
Q: What are some benefits of family branding?
Answer: With the family branding key steps, products can be managed easily and at a reduced cost under an established brand, as they can take advantage of the existing trust and knowledge of consumers. Marketing costs and brand-building efforts are hence lower as compared to a single brand strategy. From a brand strategy perspective, it's specifically relevant that the individual brand products fit with the brand core.
Q: What is the best example of a family brand?
Answer: Insurance agencies would be the perfect family branding examples. It could also offer certain financial services or bank products. Local insurance agencies generally work on promoting one line of insurance that’s the easiest to capture a client. If the agency adopts family branding, it will promote the agency brand as the all-inclusive entity to find the insurance policies based on your needs like for home, auto, life, and even for business.
Submit Your Requirements