The Coca-Cola Company is a manufacturer of beverages. Europe, the Middle East, and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments are among the company's operating segments. It promotes a wide range of beverage brands that it either owns outright or licenses, and it falls into categories such as emerging beverages, Coca-Cola, effervescent flavours, hydration, sports, coffee, and tea. More than 200 nations provide their goods to customers.
The vision is to create the brands and beverage options that people like in order to revive their bodies and spirits, and to carry them out in a manner that builds a more sustainable company and a better shared future that improves the quality of life for individuals, communities, and the environment. The organization's mission is to improve society and the planet.
In the non-alcoholic beverages sector, there are companies that make and sell drinks that don't have alcohol in them. The market's scope includes bottled water, coffee, tea, soft drinks, juices, and other goods.
Some of the main developments in the sector are in line with the overall consumer goods trend of a stronger emphasis on health and wellbeing. This has been reflected in the non-alcoholic beverage market via fermented and functional drinks. Both types of goods aim to provide the user with benefits that go beyond basic flavouring or thirst relief. While fermented beverages such as kombucha emphasise the product's naturally occurring health benefits, particularly digestive health, functional water adds extra nutrients or naturally occurring compounds to the water.
Due to the effects of the coronavirus pandemic, the market for non-alcoholic drinks fell from a value of over 1.1 trillion dollars in 2019 to just over one trillion dollars in 2020. The market is anticipated to reach its peak in value by 2025, when it will be close to 1.4 trillion dollars. In 2019, China consumed more packaged drinks than any other country or area combined. Coca-Cola was the brand with the highest brand value in the non-alcoholic beverage category.
Diversified and Optimized Brand Portfolio: A diverse range of drinks and brands provides the tools to seize this long-term growth potential. A wide range of organic brands, acquired brands, and collaborations make up for a streamlined portfolio, which offers a solid foundation for innovation that will spur interest and purchase behaviour among both new and seasoned customers.
Strong Global Value Share: They are continually in search of becoming an increasingly consumer-centric entire beverage business, and we are building on good foundations from the past. They now have a dominant position across the board for non-alcoholic ready-to-drink (NARTD) drinks. Outside of Dazzle, meanwhile, their high worldwide position is mostly a result of a strong presence in a small number of markets. As a result, they have a lengthy runway to take top positions outside of dazzling in the majority of markets.
Focused on the Core & Experimenting in Adjacencies: Everything begins with a solid foundation, and with their advanced skills in marketing, innovation, managing revenue growth, and execution, they stay laser-focused on bolstering that foundation. But this doesn't stop them from innovating carefully and thoughtfully by moving into related fields.
Coca-Cola is the most well-known company in its sector, and it produces a variety of goods to suit different consumer tastes. Coca-Cola promotes consumer pleasure and brand loyalty by focusing on each customer individually. This is one of the tricks to its enormous market dominance in the areas of carbonated and non-carbonated beverages.
Coca-Cola distinguishes itself from rivals like PepsiCo and Red Bull via its brand, price, and advertising techniques. Coca-Cola invests more money in marketing and advertising, which raises awareness of its brand. Additionally, it makes use of packages to ensure significant profits while offering its items at reasonable costs.
Large manufacturing facilities that provide economies of scale and robust distribution networks that serve a broad client base across all consumer demographics are where the firm gets its competitive edge. Coca-Cola is also well-known in developing countries, and its influence in the beverage market is likely to keep growing.
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Coca-Cola targets every consumer in the market, which has led to its enormous brand awareness. Its successful marketing segmentation is a key factor in this. The firm first focuses on young individuals between the ages of 10 and 35. They organise campaigns at universities, schools, and colleges and employ celebrities in their commercials to draw people to them. It develops packaging and sizes priced at different levels to increase affordability and cater to students, middle-class families, and low-income individuals. Coca-Cola specifically targets people based on their gender. For instance, men prefer Coke Zero and Thumbs Up owing to their powerful flavours, but women prefer Coca-Cola Light.
Sugar, specifically sucrose, which is abundant in Coca-Cola and promotes tooth decay when consumed frequently, also plays a role in obesity. Both are serious health problems in the industrialised world. Type 2 diabetes is 26% more likely to develop in people who consume 1-2 cans of sugary drinks each day, according to research from the Harvard School of Public Health in 2015.
Results for the third quarter and nine months ending September 30, 2022, were released by The Coca-Cola Company. Sales for the third quarter were $11,063 million, up from $10,042 million in the same period last year, according to the business. Compared to a year earlier, net income increased to USD 2,825 million from USD 2,471 million. Basic earnings per share from ongoing operations increased to $0.65 from $0.57 in the prior year.
Coca-Cola is a global leader with one of the greatest market shares and one of the non-alcoholic beverage industry's pioneers. The business has a strong financial foundation. However, the business needs to think about releasing new health-conscious drinks on the market after the COVID-19 pandemic recovery.
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