Amazon Company was founded in 1994 and was launched in 1995 to be the world's most customer-centric company. It has a build-up of effective customer service, including effective inventory and shipping empire. It is an American multinational technology company that is located in Seattle, Washington. The Company is guided by four main principles: customer obsession instead of focusing on the competitor, passion for operational excellence, and commitment to operational excellence. In this context, the SWOT analysis along with the PESTEL analysis of Amazon can be discussed.
SWOT analysis can be correctly defined as a framework that identifies and analyses the major strengths, weaknesses, opportunities, and threats linked with a company, project, product, or even with a person. SWOT analysis is used to understand the impact of the internal or the external factors on the viability of an undertaken project or an organization. It is an effective business tool used to identify and analyse a particular risk in a company. In the below matrix form, the SWOT analysis of company AMAZON is depicted-
Strength
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Weakness
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Opportunities
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Threats
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PESTEL analysis can be best described as a framework that is mainly used by marketers in the analysis and monitoring of the macro-environmental factors that are associated with a business. The results obtained from the PESTEL analysis are often used in the identification of threats and weaknesses in the SWOT analysis of a company. PESTEL is an acronym for Political, Economic, Social, Technological Environmental and Legal condition. The PESTEL analysis of the Company Amazon is indicated as follows-
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